The eSaras is an online marketplace under the eSaras initiative that helps Self-Help Groups (SHGs), rural artisans, and small entrepreneurs sell their products digitally. It bridges the gap between rural producers and urban buyers, ensuring wider visibility, fair pricing, and better market reach.

The selling process on eSaras is designed to be easy and supportive:

• Step 1: Register yourself as a seller on www.esaras.in.
• Step 2: Upload your product catalog with photos, descriptions, and pricing.
• Step 3: Buyers browse and place orders on the platform.
• Step 4: Pack and dispatch products with logistic partners (if applicable).
• Step 5: Receive payments directly into your registered bank account after successful delivery.

Sellers can list a wide range of authentic and handmade products, such as:

• Handloom & textile products
• Handicrafts, artwork, and home décor
• Natural and organic food items (with required licenses)
• Lifestyle & wellness products
• Regional and traditional specialties